RECENT TRENDS IN MARKETING

Recent Trends in Marketing
Over the last few years marketing has changed drastically. In the past the sales executives had the most of information and we as customer were depended on sales professionals to inform and guide us in our decisions, but now the development in information technology has changed everything. Businesses are constantly under pressure to keep up with ever-changing technology advancements. With the majority of people having access to high-speed internet, online videos, social networking sites, blogs, product review sites, automated follow-up systems and online advertising, marketers are more focused on making marketing more attractive and interactive. Marketing now is not just selling and promoting products and services, but it is all about changing the methods from straight out selling to educating, attracting prospects and customers by adding loads of value to what business offer.

There is a major shift in the Marketing Techniques in the recent past. So, the recent trends in marketing are:

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