Viral marketing is a new tactical strategy which uses people as a medium to promote product or service. A good example for viral marketing is the form of text messages and email. Viral marketing also involves use of social networks to promote & increase brand awareness or to achieve other marketing objectives such as sales, understand customer needs etc.
Viral marketing has become a buzzword these days and definitely has a place in the business world today for various reasons such as: it is more effective ways to market on the internet, cost effective, and with a good campaign marketers can take advantage of the viral characteristics and potential of social media and the search engines. As people are constantly searching, following and networking; make this clear trend work for marketers.
