Marketing Management

Syllabus

Notes 

·        Module 1 Introduction to Marketing Environment

·        Module2 Marketing Mix and Strategies

·        Module 3 Consumer Behavior and Selecting Segments

·        Module 4 Sales Forecasting and Sales Management

·        Module 5 Customer Relationship Management (CRM)

·        Module 6 Digital Marketing

Articles

Assignments

Sample Questions

Previous Year Question Papers

YouTube Video Links

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