INTERACTIVE TELEVISION

With inception of organized digital cable service & interactive television, marketing in India can change the picture of business, however interactive tv marketing is well established in countries like USA, UK and Australia. Interactive television has created the possibilities for marketers that are endless. The majority of us now have cable or digital TV and with this comes the ability to interact with our TVs, programs and watch or re-watch what we want when we want, even pause live TV. Interactive television (iTV) marketing describes a number of techniques that allow customers to interact with television content to shop and transact using Interactive Digital Television.

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