 |
| Mobile Business |
M-business is a branch of electronic commerce
which includes buying and selling of goods and services through wireless
handheld devices such as cellular telephone and personal digital assistants
(PDAs).
FEATURES
- Anytime and anywhere transaction capability.
- Services through wireless handheld devices.
- Wider reach.
- Attractive, interactive and collaborative.
- Provides adequate security.
M-BUSINESS PROS & CONS
|
Pros |
Cons |
|
Conduct business from remote locations |
Use of limited graphics due to low bandwidth. |
|
Saves time and costs |
Expensive to set up mobile infrastructure |
|
Not limited by geographical boundaries |
Compatibility constraints of mobile devices |
|
Customized services can be offered |
Security of data and transactions. |
|
Helps in maintaining competitive edge. |
User interface is not friendly. |
M-BUSINESS APPLICATIONS :
❖ Mobile ticketing
❖ Mobile banking
❖ Mobile stock trading
❖ Mobile utility payments
❖ Mobile marketing
❖ Mobile retailing
❖ Mobile auctions
❖ Information services
• Weather updates
• Traffic info
• Stock trackers •
News services
• Local maps
• Learning and training
