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| Social Networked Marketing |
Social media marketing has gained momentum in the recent past, companies not just using social media to market product and service but to pinpoint the right candidate for a job and this is prompting a wave of change in corporate hiring.
Social networked marketing is a process of use social media to persuade customers which involves a set of activities like creating content that attracts attention and encourages readers to share it with their social networks.
Benefits of social media marketing
With such widespread usage and versatility, social media is one of the most effective free channels for marketing your business today. Here are some of the specific benefits of social media marketing:
Humanize your business:
Social media enables you to turn your business into an active
participant in your market. Your profile, posts, and interactions with users
form an approachable persona that your audience can familiarize and connect with and come to trust.
Drive traffic:
Between the link in your profile, blog post links in your posts, and your ads,
social media is a top channel for increasing traffic to your website where you
can convert visitors into customers. Plus, social signals are an indirect SEO
factor.
Generate leads and customers:
You can also generate leads and conversions directly on these
platforms, through features like Instagram/Facebook shops, direct messaging,
call to action buttons on profiles, and appointment booking capabilities.
Increase brand awareness:
The visual nature of social media platforms allows you to build your
visual identity across vast audiences and improve brand awareness. And better
brand awareness means better results with all your other campaigns.
Build relationships:
These platforms open up both direct and indirect lines of
communication with your followers through which you can network, gather
feedback, hold discussions, and connect directly with individuals.
