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COMPONENTS OF SOCIO-CULTURAL ENVIRONMENT AND ITS IMPACT ON MARKETING
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Dr. Afsana Salam: Raleigh, North Carolina, United States; Experienced academic and research professional with over eight years in higher education, research administration, and market analysis. I specialize in guiding postgraduate and Ph.D. students through advanced research methodologies, project management, and academic writing, supporting them to achieve distinguished outcomes in their work. As an Assistant Professor and Academic Research Guide, my focus on research strategy, curriculum design, and innovative teaching methods has fostered critical thinking and analytical skills in students. In addition to my academic career, I have led successful market research projects for clients, delivering actionable insights that have contributed to measurable growth. My goal is to leverage my expertise in project coordination, data visualization, and collaborative problem-solving to contribute to impactful research and educational initiatives. I am passionate about connecting with like-minded professionals who value innovation and academic excellence.

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