SERVICES MARKETING AND CUSTOMER RELATIONSHIP MANAGEMENT - MARKETING

 

Syllabus

Notes 

·       Module 1 INTRODUCTION TO SERVICES MARKETING

·        Module 2 SERVICE DELIVERY AND PROMOTION

·        Module 3 SERVICE STRATEGIES

·        Module 4 INTRODUCTION TO CRM & CRM STRUCTURES

·        Module 5 CRM PLANNING AND IMPLEMENTATION

·        Module 6 TRENDS IN CRM

Articles

Assignments

Sample Questions

Previous Year Question Papers

YouTube Video Links

  • MBA
    MBA Bangalore City University PG  Syllabus, Notes, Articles, Important Questions and more... MBA BCU Syllabus Semester I & II MBA BCU Sy...
  • Notes
    MBA Bangalore City University PG Course MBA BCU Syllabus Semester I & II MBA BCU Syllabus Semester III & IV Click here for Syllabus,...
  • Power of Case Studies
    In the dynamic landscape of academia and business, the utilization of case studies has emerged as a powerful tool for fostering critical thi...
  • Introduction to Marketing Environment
         The concept of marketing is a wide term. The early stages of the growth of this discipline marketing were considered as selling and no ...
  • Management and Organizational Behaviour
    Syllabus MOB Management and Organizational Behavior Notes  ·        Module 1 Introduction ·         Module 2 Organization Structure, D...
  • Management and Organizational Behavior | Module 1 - Introduction
    Welcome to the engaging and enlightening world of "Management and Organizational Behaviour." This module is designed as a compass,...
  • Marketing Management
    Syllabus Notes  ·          Module 1 Introduction to Marketing Environment ·           Module2 Marketing Mix and Strategies ·        ...
  • MANAGEMENT AND ORGANIZATIONAL BEHAVIOUR (MOB) Syllabus
      MBA 1.1 MANAGEMENT AND ORGANIZATIONAL BEHAVIOUR                                     60 Hours COURSE OBJECTIVES 1. Present a thorough...
  • RECENT TRENDS IN MARKETING
    Recent Trends in Marketing Over the last few years marketing has changed drastically. In the past the sales executives had the most of infor...
  • Colors Psychology
      Unlocking the Power of Color Psychology: Understanding the Influence of Hues on Human Emotions Color psychology, the study of how colors...