SERVICES MARKETING AND CUSTOMER RELATIONSHIP MANAGEMENT - MARKETING

 

Syllabus

Notes 

·       Module 1 INTRODUCTION TO SERVICES MARKETING

·        Module 2 SERVICE DELIVERY AND PROMOTION

·        Module 3 SERVICE STRATEGIES

·        Module 4 INTRODUCTION TO CRM & CRM STRUCTURES

·        Module 5 CRM PLANNING AND IMPLEMENTATION

·        Module 6 TRENDS IN CRM

Articles

Assignments

Sample Questions

Previous Year Question Papers

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