INTEGRATED MARKETING COMMUNICATION AND DIGITAL MARKETING - MARKETING

 

Syllabus

Notes 

·       Module 1 INTEGRATED MARKETING COMMUNICATION COMPONENTS AND PROCESS 

·        Module 2 IMC PLANNING AND CREATIVE EXECUTION PROCESS

·        Module 3 MEDIA PLANNING, SCHEDULING, EVALUATION

·        Module 4 FUNDAMENTALS OF DIGITAL MARKETING

·        Module 5 SOCIAL MEDIA AND MARKETING

·        Module 6 SEARCH ENGINE MARKETING AND ONLINE REPUTATION MANAGEMENT

Articles

Assignments

Sample Questions

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