SALES AND DISTRIBUTION MANAGEMENT AND RETAILING - MARKETING

 

Syllabus

Notes 

·       Module 1 DISTRIBUTION MANAGEMENT AND MARKETING MIX

·        Module 2 SALES AS A MARKETING FUNCTION

·        Module 3 INTRODUCTION TO RETAILING

·        Module 4 RETAIL STRATEGY

·        Module 5 STORE MANAGEMENT

·        Module 6 WEB, NON-STORE AND NON-TRADITIONAL RETAILING

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