Packing or Package is the term refers to provide a place for the product in the Container or Wrapper. It provides protection, facilities to product use, and storage, and communicates certain information’s.
Packaging
is the process of designing and producing the container or wrapper for the
product with certain marketing objectives of the organizations. It also
includes package factors.
Needs
or Importance or Benefits
Protection
and preservation
Logistic
Efficiency (In terms of Loading and Unloading, Handling the products)
Provide
relevant information about the product as well as producer
Convenience
for consumer for the time of purchase
Enhance
the product Image
Support
for product Identification
It
create better Product Positioning in the market
It
helps for product promotion
Types
of Packaging
Family
Packaging – Refers package for closely resemble products with
same design. It provide similar visuals for the all the products. It can be in
terms of colour combination produced by a company for a group of
consumers.
Multiple
Packaging – Refers to offer a range of distinctive package
configurations in basket, Wrap-style and enclosed cartons, combined, with
innovative storage and dispensing features. For Ex: Johnson’s New born baby
girl package with Baby Towel, Pampers 24 piece with Johnson’s baby Powder, Oil,
Shampoo, Cream, Soap, Brush, etc.
Reuse
Packaging – Refers to a package can be reused after consumption
of the product. It may construct of durable materials such Metal, Plastic,
Wood, Fiber, etc.
Ecological
Packaging – Refers the package which offers environmentally
responsible package for the product. The goal of ecology packaging is to sell
functional products that raise awareness and inspire individuals to change the
way they see the world and to provide the consumer better ways to save energy
and planet.
Labeling
It
refers an attractive small piece of paper, Fabric, Plastic or similar material
that is a part of package to indentify Producers, Use, Nature, Intergradient,
Distinction etc. In India Food and Safety Authority of India under the guidance
of Minister of Health and Family Welfare to give proper direction for packaging
for agriculture goods.
Needs
or Functions or Benefits
Identifies
the product or Brand
Describe
the product features, qualitative aspects
It
provides instructions for the use, store, and dispose the product
Describe
the contents
Facilitate
exchange offers.
Communicates
warranty and Guarantees of the product
