Marketing - CONSUMER BEHAVIOUR AND NEUROMARKETING

 

Syllabus

Notes 

·       Module 1 INTRODUCTION

·        Module 2 CONSUMER AS AN INDIVIDUAL

·        Module 3 CONSUMERS IN SOCIAL AND CULTURAL SETTINGS

·        Module 4 CONSUMER DECISION PROCESS AND POST PURCHASE BEHAVIOUR

·        Module 5 INTRODUCTION TO NEUROMARKETING

·        Module 6 NEUROMARKETING AND ETHICS

Articles

Assignments

Sample Questions

Previous Year Question Papers

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