Syllabus
Notes
· Module 1 INTRODUCTION
· Module 2 CONSUMER AS AN INDIVIDUAL
· Module 3 CONSUMERS IN SOCIAL AND CULTURAL SETTINGS
· Module 4 CONSUMER DECISION PROCESS AND POST PURCHASE BEHAVIOUR
· Module 5 INTRODUCTION TO NEUROMARKETING
· Module 6 NEUROMARKETING AND ETHICS
Articles
Assignments
Sample Questions
Previous Year Question Papers
YouTube Video Links