Marketing - BUSINESS AND SOCIAL MARKETING

 

Syllabus

Notes 

·       Module 1 INTRODUCTION TO BUSINESS MARKETING

·        Module 2 BUSINESS MARKETING STRATEGIES

·        Module 3 PRICING AND PROMOTION IN BUSINESS MARKETING

·        Module 4 INTRODUCTION TO SOCIAL MARKETING

·        Module 5 DEVELOPING SOCIAL MARKETING STRATEGIES

·        Module 6 MANAGING SOCIAL MARKETING PROGRAMS

Articles

Assignments

Sample Questions

Previous Year Question Papers

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